As the out-of-home (OOH) advertising landscape evolves, static ads no longer capture mobile audiences. Vehicle advertising offers a dynamic, mobile, and highly visible medium that’s changing the game.
The Power of Vehicle Advertising — Research-Backed Success
Studies show vehicle ads are among the most effective outdoor formats. According to the Outdoor Advertising Association of America (OAAA), vehicle wraps can generate between 30,000 to 70,000 impressions daily.
“98% of drivers and passengers notice ads on vehicles.”
With an average of 20 hours per week spent on the road, vehicle ads follow your target audience, delivering unmatched visibility.
Why Sri Lanka, Especially Colombo, is Ripe for Vehicle Advertising
Colombo ranks as one of the most congested cities globally, with commuters spending 67% extra travel time in traffic (TomTom Traffic Index, 2023).
- Over 2 million daily commuters
- High traffic density = High ad exposure
- Unmatched visibility on the road
Enhanced Reach, Better Targeting
Unlike static ads, vehicle ads reach multiple areas in a single day, giving access to diverse audiences — from business hubs to suburban neighborhoods.
Global Insights: Proven Results from Other Markets
The Nielsen OOH Study shows vehicle ads have a 97% recall rate, outperforming most other ad formats.
- Fleet graphics increase brand recognition by up to 15x
- Proven high engagement and recall rates
Ready to Drive Your Brand Forward?
Vehicle advertising is the future of OOH in Sri Lanka. Take the leap today and maximize your brand’s visibility.