Measuring impressions in OOH advertising has always been a challenge. Vegatise changed that with a cutting-edge system combining data, AI, and real-world tracking.
Stage 1 — Geofencing & Data Research
We mapped Colombo's roads, traffic flows, and demographics to build geo-fenced zones, estimating impressions based on vehicle proximity.
Stage 2 — Dashcams + AI Integration
Our 360° dashcams use AI for pedestrian and vehicle detection, refining impression estimates in real time.
Results — Unprecedented Accuracy
Achieved 70% accuracy in predicting ad impressions — a first for Sri Lanka’s OOH space.
Looking Ahead
Continuous innovation will bring even better tracking, reporting, and ROI analysis for our brand partners.
Ready for Data-Driven Advertising?
Partner with Vegatise for analytics-backed vehicle advertising.